Methodology Introduction The methodology section provides information the strategies that would be used to collect data about the SMEs for the study, how data will be collected from these SMEs and the important aspects of the data that will have to be taken into consideration. The focus of this study is on Mainstreaming Biodiversity Conservation in the Tourism Sector Development in Jordan (BITS) Project. To achieve this, the study will need to elaborate on the present biodiversity condition of the protected areas (PAs), how the existing SMEs can be used to protect the current PAs, how the existing SMEs can be involved in maintaining biodiversity to ensure the mutual sustenance of the natural balance and give incentives on how biodiversity can be maintained while at the same time ensuring that promoting the local culture. Research Design and Site According to Creswell & Creswell (2017), research design means strategies chosen to combine different study components in a logi...